A long time ago (only 5-10 years really), exchanging links with a bunch of other web sites was a great way to build up your reputation and get bumped to the top of the search engines. But with the rise of Google and the evolution of the internet, it now takes much more to get results. But is link exchange really dead, as many internet marketers claim?
I know this has been discussed in many places across the web, but in my own opinion, I think link exchange still has value, just not as much as it used too. Now, you have to try many different marketing methods, each of which also only has a little value, but combined can bring traffic and raise rankings. So while exchanging links may have very little impact on your traffic and search engine rank, a little here and a little there still adds up.
So, if link exchange isn’t dead, how do you go about exchanging links? Personally, I use WordPress for all my web sites, and I install a great plugin called WP Link Directory. Following is a rough outline of how I go about setting up this free plugin.
How about you? Do you believe traditional link exchanges are dead or alive?
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If Link Exchange Isn’t Dead…
). That something being the most powerful thing that I now realize is... well I'll save that juicy detail for another time (heheheh, another month or two).
